UX DESIGN
Üibi
Uibi is a ride-sharing application for women by women. It is a Merida-based company that is looking to provide a better way for women to feel.
TL;DR
Did a heuristic evaluation that helped increase convertion rates and improved usability by reducing the number of errors in the app.
The Problem
Users and Drivers complained about bugs in the app such as not receiving an SMS for account confirmation or bugs when drivers tried to upload a picture, etc. At the same time, they were struggling with financing and wanted to know the viability of their projects and wanted to know more about competitors.
The Solution
I was commissioned to perform a heuristic evaluation to identify bugs, find improvements in terms of accessibility, color contrast, readability on the users' app as well as in the driver's mobile app. I performed a competitive analysis to find more about other niche companies worldwide similar to Uibi.
Heuristic analysis of the user's app
Heuristic analysis of the driver's app
Competitive analysis
Comparison by features
User flow of Driver's Registration Process
